The Value of Intermediaries in Network Commerce
نویسندگان
چکیده
منابع مشابه
Intermediaries as Value Moderators in Electronic Marketplaces
The growth of E-commerce had suddenly changed the ground-rules for conducting business, linking the consumer directly to the producer. The digitization of content also meant faster and easier transmission of information from one point to another in a network, thus reducing the need for an intermediary. It was assumed that intermediaries would disappear resulting in frictionless commerce. This p...
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Very early in the evolution of e-commerce, predictions were made that a significant degree of disintermediation would occur, i.e., that middlemen would be eliminated from the value chain through the use of the Internet. The reasoning was as follows. The economic benefit of middlemen, or intermediaries, is that they reduce transaction costs for functions that are outside the firm (Coase, 1937). ...
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تاریخ انتشار 2007